The beating heart of fashion
Janneke Knüppe is a twenty five year old fashion blogger from Holland. After completing two masters degrees in Amsterdam she decided to move to Stockholm, 'the capital of fashion'. During her stay she got to know a lot of cool brands, places and interesting people in fashion. She started her own blog about fashion, trends and lifestyle in Sweden. Moreover she started to write her own book and different articles for trendy magazines. Although she is living in Amsterdam again, she has not lost her passion for writing about Swedish fashion. Janneke is the one that's gonna keep you updated about what and who is hot in Sweden. Swedish fashion is simple and sophisticated and Swedish people dress according to the latest fashion. Get inspired!
In the centre of Stockholm you’ll find a new trend shop: Sabina and Friends, a ‘clothes library’ where you can borrow designer clothes. It’s a concept that is becoming more and more common in Sweden’s capital city. It’s environment friendly and useful in an economic crisis (although Sweden doesn’t really suffer from that I think…)…. Continue Reading »
WIN WIN WIN The Pre Fall Collection 2012 by Dagmar will be in stores this month. A good reason to give away a t-shirt by this Swedish Luxury brand! WIN WIN WIN For this Pre Fall collection the brand goes back to its inspirational roots, art deco. The items represent an era in which… Continue Reading »
I absolutely love the shoes by Minimarket. Minimarket is a Swedish label which consists of clothing, shoes and accessories. In the past years they won the newcomer of the year (2007) as well as designer of the year (2010), both by ELLE magazine. Their clothes are sold throughout Europe, in Australia, the US and parts… Continue Reading »
Sweden, a country which you wont directly associate with sun and sunglasses. Nothing is further from the truth. Actually, from my own experience I can tell you that Sweden can be pretty sunny, in summer and wintertime. Something Erik & Emilia will acknowledge. Erik and Emilia met during their studies, became close friends and decided… Continue Reading »
It seems like we have to go white this spring and summer… The popular Swedish brand ACNE Studios has announced the release of a new white Capsule collection consisting of 20 pieces. Here you’ll find a glimpse of the collection. The first outfit is definitely my favorite! ACNE capsule collection spring/summer 2012 – Available worldwide… Continue Reading »
Do you know the Swedish fashion company House of Dagmar? It’s run jointly by three sisters from Sweden who are inspired by their grandmother Dagmar. Arty chic, that’s what they want to create. With success.. their brand is widely recognised by the fashion industry throughout Europe, the US and Asia. I think House of Dagmar’s… Continue Reading »
Spring is coming. It’s time to store out fur jackets and to go shopping for spring ones. The Swedish brand WHYRED brings out a new spring/summer collection with very classy and stylish spring jackets. Among their spring jackets you’ll find The Trench coat, which dates back to the 19th century. Since then this coat is… Continue Reading »
Monki is a Swedish store concept and fashion brand. With stores in Denmark, Finland, Germany, Hong Kong, the Netherlands, Norway, Sweden and the United Kingdom they are getting bigger and bigger. The Monki stores are walk-in-closets which constantly tell new stories. Monki stands for personality and independence. Their new collection ‘Suprematism – A journey… Continue Reading »
