About Joanneke

I studied Graphic design before I started my fashion education at Artemis in amsterdam.
Both a passion for me, as long as it's not taken too seriously.
I started Denimized at my current job; designing denim collections for a dutch retail brand.
Denimized is not about wearing jeans 'all the time', It's a personalized, authentic style with a heritage, a little comfort and some humor here and there.

Blog by Joanneke – The Netherlands: An Icon in the Spotlights: Blue Jeans

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An iconic street symbol that can be found in almost every wardrobe: the blue jeans. Worn for more than 150 years, the garment holds an even more longstanding tradition. Still it has repeatedly proven to be modern and innovative. The Centraal Museum presents the first large-scale exhibition in the Netherlands on this unique material. Across various… Continue Reading »

Blog by Joanneke the Netherlands: Bread and Boxers

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Your every day favourites; Two friends had a vision for perfect underwear. They wanted a simpler, better alternative, and made it their mission to create everyday favorites. Being part of the daily morning routine, they tought getting underwear should be as simple as picking up the morningbread. This week they launched the new brand in Amsterdam,… Continue Reading »

Blog by Joanneke The Netherlands: Denham Ladies Store

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Denham has opened the brand’s first dedicated stand- alone women’s boutique at 17 Runstraat in Amsterdam’s Nine Streets neighborhood. The shop has been created to showcase the label’s full collections in both the denim and non-denim categories for women. All the dedication and love the people working for denham have, are reflected in the new store… Continue Reading »

Blog by Joanneke The Netherlands: Gstar Fall Winter 2012 2013

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All the color violence in Summer 2012 asks for a distinguished reaction in use of color at the Gstar show. Thank god…

Blog by Joanneke The Netherlands: Olympic influence

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If it’s the comming olympics or not, we get inspired by sports in fashion. Combined with Bling, high heels and jewelery, we feel powerful and feminine in sporty stuff as well. Some streetstyles Shot by Tommy ton and the Sartorialist Chloe; High heeled sneakers A denimized Running short  by Current Elliot A chiffon Tennis outfit… Continue Reading »

Blog by Joanneke The Netherlands: Done with the color explosion?

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Go black and gold! Dolce&Gabbana Fall 2012 Sabrina Dehoff Bangle set at The Goodhood Store Triwa Watch Gold Studded flats Eagle Shoulders Iphone Metal plates ..and if you live in america

Blog by Joanneke The Netherlands: Hotspot SEVVA in Hong Kong

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Sevva, à restaurant with deserts to die For. The menu at SEVVA is inspired by the cultural diversity of Hong Kong itself: They present vibrant dishes that speak of the city’s love of the classic food styles of Europe and Asian cities. The concept and philosophy of SEVVA is the interpretation of a refined upbringing… Continue Reading »

Blog by Joanneke The Netherlands: Gsus opens new conceptstore

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We haven’t heard a lot from Gsus for a while, but now we know why. They were re-styling the concept. First they launched a new collaboration collection with Antoine Peters. And last week they opened the third Gsus Conceptstore in Amsterdam. The opening celebrated the new direction the brand is heading in. ‘Made by instinct’. The Ex- and interior… Continue Reading »

Blog by Joanneke The Netherlands: Dutch Gems part 1

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Nanna van Blaaderen The sculptural handknitted collection ‘More or Less’ is inspired by organic forms, animal life and nature. Using thick woolen yarns in off-white colors, Nanna van Blaaderen experimented in combining knitting techniques with braidingtechniques. This resulted in various expressive garments of voluminous structures and forms. Gstar This is what you get with G-Star,… Continue Reading »

Blog by Joanneke The Netherlands: First Superdenim and now Slowdownjoe

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The founder of superdenim.co.uk has started this, for me, surprisingly nice shop. All you need besides your favourite pair of jeans seems to be the authentic and honest products from slowdownjoe. Smokey mountain bandana   Nice looking kit for your field notes   Engineer tote bag   Superior Laptop case   KeepCup Coffee cup   and more nice… Continue Reading »